"Cute as a puppy's nose, handsome as Clark Gable: is this the nicest market town in the known universe?"
Asked the Guardian newspaper in its article recently about
moving to Hexham, in the Tyne Valley in the North East of England.
I for one love living in the Tyne Valley near Hexham. The scenery, with Hadrian's Wall on our doorstep, is stunning. Northumberland, as a county has diverse yet magnificent scenery, with wild, open beaches at the coast, fabulous countryside inland and towns full of character and history. I consider myself very privileged to be living in such a beautiful place.
Hexham is indeed a beautiful market town, steeped in history, with its Gaol House and Abbey surrounding the Market Place, and quaint independent shops along its streets. Like many towns in the England/Scotland border area, Hexham suffered from the border wars between the kingdoms of Scotland and England, including attacks from William Wallace who burnt the town in 1297. The tales of the Border Reivers are well documented, and Bastle farms and houses still stand today that were designed to keep the animals downstairs, families upstairs and be fortified against the marauding hoards.
Throughout the eighteenth and nineteenth centuries, Hexham was a centre
of the leather trade, particularly renowned for making gloves known as
Hexham Tans - now the name of a vegetarian restaurant in the town.
However, despite its magnificence and historic bakckground, we have a problem in Hexham in our town centre, and I expect this is the case in towns all over the land.
To quote the Specials: 'This town, is coming like a ghost town. All the shops are being closed down'
This of course is something of an exaggeration, but it certainly does seem that the recession is biting, and the High Street shops are struggling.
Recently the Hexham Bike Shop closed down which was very sad to see as it has served the local community well. They not only mended and serviced local bikes, but led weekend mountain bike rides, and were very much a hub for local bike enthusiasts.
Another small, independent shop selling outdoor and sports gear has also closed its doors this week.
I host a pop up shop in Hexham every month, selling my upcycled clothes, soft furnishings and accessories and I really enjoy this. I love being a part of Hexham town centre, and this week I have learnt about and indeed joined a vibrant group of business owners who are actively working to change the downward trend.
The
Hexham Business Forum is working hard alongside its members to breathe new life into the town centre, and most importantly, to encourage local shopping. It has launched the
Hexham Loyalty Card which offers discounts and special offers to its holders from a wide range of local businesses and shop in Hexham and the surrounding area. I for one have just joined the scheme, and will be offering folk a ten per cent discount at the Pop Up Shops I hold for my business,
The Woolly Pedlar, every month at the wool shop,
Woolaballoo in Hexham.
There are many fabulous small shops in Hexham selling a diverse range of goods. Gaia is just one example of a small business run by a lovely people. Mary and Keith are the shop owners of Gaia, which is a wonderful source of ethical and fairtrade products from round the world. They are typical of the many business owners who are keen to work together to breathe new life into Hexham, and are actively encouraging the Shop Local movement.
Hexham Farmers Market is a vibrant, bustling market where local producers sell their locally grown or homemade produce, and is in the Market Place twice a month on the second and fourth Saturday of the month. I could go on and on, naming the wonderful small businesses of Hexham, but let us now look at why local shopping is such a good idea.
I avoid large shopping malls and supermarkets like the plague, which makes local shopping an easy choice for me as I hate them! I love getting my fruit and veg from Hexham Market. It is often locally grown, fresh as fresh can be, and comes without packaging, plus I enjoy the chat and banter with the stall holders. I get my meat from the local butcher, where he chalks up on a board, which farm my meat has come from, so I know exactly where my meat is from. (Definitely no horse meat there!) Let us consider in more detail, why we should choose to shop local.
1.
Local shops sell a great range of products at affordable prices (and even cheaper with a local loyalty card such as Hexham Loyalty Card). Many folk get out of the habit of shopping locally, and are pleasantly surprised by the range of products and gifts available locally.
2.
Shopping locally saves you money. This is particularly important living in a rural area, with fuel costs so high. Money is saved in travel, parking costs (which are much higher in the city) and delivery costs.
3.
Shopping locally retains communities This is so important! People don't like losing shops and services in small towns and villages but don't always equate this with how they spend their money. Shops will only survive if people spend locally.
4.
Shopping locally retains disctinctiveness and avoids clone towns. Many town centres look the same, with franchises and multinationals. Independent shops, such as we have in Hexham, create a distinctive shopping experience and stock different products. Independent shops and the Farmer's Market keep traditional local products alive.
5.
Shopping locally helps save the environment. We are all aware of the impact that CO2 emissions have. Local shops often stock a higher percentage of locally sourced goods, and of course this is what the Farmer's Market is all about. This means a reduced distribution time and customer journey times, which will help reduce our global footprint.
6.
Shopping locally creates jobs. Shops in town centres and local villages create local employment and self employment, which means more money is being spent in the local economy. Evidence shows that for every £10 spent in an independent shop, £25 is generated for the local economy.
7.
Local charities benefit. Sole traders and independent stores are more generous in their support for local charities, carnivals, schools and community events. Supporting local shops means financial return for the community.
8.
Better customer care and service. Numerous surveys show better customer care and service as traders survive by reputation and repeat business.
9.
Local shops are for everyone. Keeping local shops is especially important for the elderly, vulnerable young people and those without transport. Keeping shops open by buying locally helps the whole community.
10.
Shopping locally saves services. Private, voluntary and public sector services cluster round shops. The loss of high street shops means a reduction in services. So, as shops disappear, so do hairdressers, vets, dentists etc.
So, I implore you, before you get in the car to go to Tesco, the Metro Centre or whatever your local equivalent is, have a good look at your shopping lists and consider what could be bought locally. By changing just some of your shopping habits, you are doing a lot to help local businesses and your local community survive and prosper.
I'll leave you this week with some words taken from Margaret Mead, the Anthropologist:
"Never doubt that a small group of thoughtful, committed citizens can change the world;
indeed its the only thing that ever has"
Shop Local!